What Can you Do with a List of Investors?

Dear entrepreneur,

If all you need now is funding for your business and what you have there in front of you is a comprehensive list of investors, what do you do with it?

Hopefully you don’t plan to send an email to all of them, using the “send-to-all” function. What I mean is, you are not going to use a standard text for all your teaser emails, are you?

Again, hopefully you don’t intend to contact the whole list and send them your business plan. There may be hundreds to thousands of business investors there, including angel investors, venture capitalists, private equity firms…Are you planning to write a customized teaser e-mail that you are going to send to all these people and firms? In other words, are you going to spend the following months focusing entirely on this activity? What about the other aspects of your business? Or you may be planning to hire somebody in order to fulfill this task?

So, how can this problem be solved?

Well, first of all, you should consider some selection criteria in order to customize your list of investors. What are these criteria? The most important thing when you start looking for capital is to select suitable venture capital firms or angel investors that may fund your venture. This selection will be made taking into account the investors’ preferences for different geographic locations, stages of a company’s development and business industry. If you can also have access to the minimum and maximum amount of capital that your prospective business partners usually invest, then you have surely increased your chances of getting funded.

If your customized list of investors contains only those individuals or firms that match your company’s funding needs, stage and location, you will not only target the right capital providers, but you will also benefit from their expertise and assistance.
Choose wisely and when you send them the teaser email, make sure that it sounds convincing and that it highlights why you are uniquely qualified to succeed.